Hot on the heels of its broadcast radio station debut in June of this year, THE DROP 104.7 FM was doing what it does best at Central Park’s recent “Picnic on the Wild Side” event – interacting with the communities it serves.
“Picnic on the Wild Side,” held Saturday, June 26th, was a community celebration of Central Park’s 12th and final neighborhood (North End), with food trucks, kid’s activities, tours of model homes, and great music provided by THE DROP.
THE DROP originally debuted in June 2019 as one of the country’s first public media urban alternative radio stations with streamed content, but began broadcasting on its brand-new dial position, 104.7 FM, on February, 15 2021, with a mission to increase grassroots engagement that resonates with communities often underserved by traditional media outlets.
Most importantly, the station is out and about as “The People’s Station,” with Central Park’s Picnic on the Wild Side” event being one of their community stops.
“We have a substantial listening base in the 80238 area,” says Nikki Swarn, THE DROP’s general manager and program director. “It just made sense that we brought our unique content and radio personalities to Central Park. This was a prime opportunity to get to meet some of our listeners.”
With its distinctive and unique sound, 104.7 THE DROP continues to build a commercial free media movement that reflects the tastes of a young, multicultural audience across the Centennial state.
“THE DROP is so much more than a radio station because it’s always been about the people,” Swarn continued. “From how our name was chosen to how we engage with our listeners, it’s all about providing a place in the media landscape for a variety of musical genres and reinforces a sense of community for a diverse listenership. It’s a movement built by and for the people of Colorado.”
Through the station, listeners can tap into diverse music, cultural issues and community resources in one place. For example, listeners will find the station helping to drive voter registration, bringing attention to issues such as youth violence, hosting free concerts with national artists, and commemorating socially significant events and holidays.
Additionally, suggestions, taken directly from listeners via social media and the station text line at 303.893.DROP, frame the music mix and content of the shows hosted by DJ Dif’Rent, Amerykah Jones, Unique, DJ Bella Scratch, and Maleman, several of whom were on hand for Saturday’s event.
“That’s why this event was a perfect fit for us today – and we hope as impactful for the residents that came out to celebrate.”
Already garnering accolades such as Westword magazine’s “Best New Radio Station of 2020”, the community continues to show support and appreciation for THE DROP 104.7’s organic and relaxed nature.
For more information about THE DROP 104.7 FM and THE DROP app, please visit https://thedrop303.org or on all things social @thedrop303.